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Advertising and promotion : an integrated marketing communications perspective

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective - 9th ed. - New Delhi: McGraw Hill Education India Pvt. Ltd., 2016. - xliv, 1016 p.

ISBN: 9781259026850 125902685x

Subjects--Topical Terms:
Sales promotion
Advertising
Marketing communication

Dewey Class. No.: 659.1 BEL

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