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Business analytics : applications to consumer marketing

Kuruganti, Sandhya

Business analytics : applications to consumer marketing - Chennai: McGraw Hill Education India Pvt. Ltd., 2017. - xxv, 716 p.

ISBN: 9789351341598 9351341593

Subjects--Topical Terms:
Usage management
Retention management
Analytics

Dewey Class. No.: 658.4038 KUR

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