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Product management

Lehmann, Donald R.

Product management - 4th ed. - Chennai: McGraw Hill Education India Pvt. Ltd., 2018. - xvi, 494 p. - McGraw-Hill / Irwin Series in Marketing .

ISBN: 9780070603486 0070603480

Subjects--Topical Terms:
Marketing planning
Financial analysis
Customer relationship management

Dewey Class. No.: 658.56 LEH

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