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Customer in the boardroom? : crafting customer-based business strategy

Bijapurkar, Rama

Customer in the boardroom? : crafting customer-based business strategy - New Delhi: Sage Response, 2012. - xxii, 232 p.

ISBN: 9788132106357

Subjects--Topical Terms:
Customer relations - management
Business strategy
Strategic planning

Dewey Class. No.: 658.812 BIJ

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