Contagious : why things catch on
Jonah, Berger
Contagious : why things catch on - New York: Simon & Schuster Paperbacks, 2013. - viii, 244 p.
9781451686586
Consumer behavior
New products
Popularity - economic aspects
658.8342 JON
Contagious : why things catch on - New York: Simon & Schuster Paperbacks, 2013. - viii, 244 p.
9781451686586
Consumer behavior
New products
Popularity - economic aspects
658.8342 JON