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Contagious : why things catch on

Jonah, Berger

Contagious : why things catch on - New York: Simon & Schuster Paperbacks, 2013. - viii, 244 p.

ISBN: 9781451686586

Subjects--Topical Terms:
Consumer behavior
New products
Popularity - economic aspects

Dewey Class. No.: 658.8342 JON

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