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Consumer behavior : buying, having, and being

Solomon, Michael R.

Consumer behavior : buying, having, and being - 13th ed. - Noida: Pearson India Education Services, 2020. - xix, 716 p.

ISBN: 9789389552430

Subjects--Topical Terms:
Consumer behavior
Consumer behaviour - influences
Consumer decision making

Dewey Class. No.: 658.8342 SOL

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