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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Ad critique : how to deconstruct ads in order to build better advertising - Thousand Oaks, California: SAGE Publications, Inc, 2012. - xiv, 199 p.

ISBN: 9781412980531

Subjects--Topical Terms:
Advertising
Advertising evaluation
Criticism

Dewey Class. No.: 659.1 TAG

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