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Role of familiarity and knowledge in consumer behavior - Vol. 1

Mita Sujan

Role of familiarity and knowledge in consumer behavior - Vol. 1 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xlvi, 337 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 .

ISBN: 9789352808236

Subjects--Topical Terms:
Consumer information processing
Consumer judgement
Consumer knowledge

Dewey Class. No.: 658.834 MIT

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