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Involvement and reference group influence - Vol. 2

Priester, Joseph R.

Involvement and reference group influence - Vol. 2 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxxiii, 300 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 .

ISBN: 9789352808236

Subjects--Topical Terms:
Consumer products
Consumer response
Innovations

Dewey Class. No.: 658.834 PRI

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