Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5
MacInnis, Debbie
Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxi, 399 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 .
9789352808236
Branding
Consumer behaviour
Consumer information processing
658.834 MAC
Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxi, 399 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 .
9789352808236
Branding
Consumer behaviour
Consumer information processing
658.834 MAC