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International and cross-cultural business research

Usunier, Jean-Claude

International and cross-cultural business research - London: SAGE Publications Ltd, 2017. - xiv., 178 p.

ISBN: 9781473975897

Subjects--Topical Terms:
Cross-cultural studies
Intercultural communication
International business enterprises Social aspects
Marketing Cross-cultural studies

Dewey Class. No.: 658.049 USU

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