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Multidimensional scaling and positioning - Vol.1

DeSarbo, Wayne S.

Multidimensional scaling and positioning - Vol.1 - New Delhi: SAGE Publications India Pvt. Ltd., 2017. - xl, 380 p. - Legends in marketing : Paul E. Green Vol. 1 .

ISBN: 9789386042941

Subjects--Topical Terms:
Marketing
Marketing Mathematical models
Marketing research

Dewey Class. No.: 658.80092 DES

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