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Price-quality-value relationship - Vol. 3

Grewal, Dhruv

Price-quality-value relationship - Vol. 3 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxv, 341 - Legends in marketing : Kent B. Monroe Vol. 3 .

ISBN: 9788132105183

Subjects--Topical Terms:
Marketing
Consumer behavior
Marketing - Management
Marketing strategy, Macromarketing

Dewey Class. No.: 658.80092 GRE

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