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Research in consumer behavior - Vol. 5

Kukar-Kinney, Monika

Research in consumer behavior - Vol. 5 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxiii, 342p. - Legends in marketing : Kent B. Monroe Vol. 5 .

ISBN: 9788132105183

Subjects--Topical Terms:
Marketing
Consumer behavior
Marketing - Management
Marketing strategy, Macromarketing

Dewey Class. No.: 658.80092 KUK

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