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Models, theory, and methods - Vol. 6

Mazumdar, Tridib

Models, theory, and methods - Vol. 6 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxiv, 279 p. - Legends in marketing : Kent B. Monroe Vol. 6 .

ISBN: 9788132105183

Subjects--Topical Terms:
Marketing
Consumer behavior
Marketing - Management
Marketing strategy, Macromarketing

Dewey Class. No.: 658.80092 MAZ

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