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Ask measure learn: using social media analytics to understand and influence customer behavior

Finger,Lutz

Ask measure learn: using social media analytics to understand and influence customer behavior - Mumbai: Shroff Publishers & Distributors pvt.ltd, 2014 - xxvi,304 p.

ISBN: 9789351107958

Subjects--Topical Terms:
Data analytics
Consumer behavior
Social media

Dewey Class. No.: 006.312 FIN

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Ask measure learn: using social media analytics to understand and influence customer behavior