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Marketing 6.0 : the future is immersive

Kotler, Philip

Marketing 6.0 : the future is immersive - New Jersey: Wiley, 2024 - vii, 247 .p

ISBN: 9781119835219

Subjects--Topical Terms:
Human-centric marketing

Dewey Class. No.: 658.8 KOT

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Marketing 6.0 : the future is immersive