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Data mining techniques : for marketing, sales, and customer relationship management

Linoff, Gordon S

Data mining techniques : for marketing, sales, and customer relationship management - Boulevard: Wiley, 2011 - xi, 847p.

ISBN: 9780470650936

Subjects--Topical Terms:
Data Mining
Marketing Sales
Techniques

Dewey Class. No.: 658.812 LIN

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Data mining techniques : for marketing, sales, and customer relationship management