Consumer behavior
Schiffman, Leon G.
Consumer behavior - 11th ed. - Noida: Pearson India Education Services, 2015. - xxvii, 508 p.
9789332537644
Consumer as individual
Consumer behaviour - cultural influences
Decision making - consumers
658.8342 SCH
Consumer behavior - 11th ed. - Noida: Pearson India Education Services, 2015. - xxvii, 508 p.
9789332537644
Consumer as individual
Consumer behaviour - cultural influences
Decision making - consumers
658.8342 SCH