Consumer behavior
Schiffman, Leon G.
Consumer behavior - 11th ed. - Noida: Pearson India Education Services, 2018. - xxvii, 508 p.
9789332555099
Consumer as individual
Consumer behavior - cultural influences
Consumer decision making
658.8342 SCH
Consumer behavior - 11th ed. - Noida: Pearson India Education Services, 2018. - xxvii, 508 p.
9789332555099
Consumer as individual
Consumer behavior - cultural influences
Consumer decision making
658.8342 SCH