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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation - 7th ed. - Noida: Pearson India Education Services, 2016. - xxx, 968 p.

ISBN: 9789332555693

Subjects--Topical Terms:
Marketing research
Research process
Marketing research data analysis

Dewey Class. No.: 658.83 MAL

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