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Case studies in marketing management

Ramesh Kumar, S.

Case studies in marketing management - New Delhi: Dorling Kindersley (India) Pvt. Ltd,/Pearson Education in South Asia., 2012 - viii, 378 p.

ISBN: 9788131761397

Subjects--Topical Terms:
Marketing challenges
Marketing Management
Firm managements

Dewey Class. No.: 658.800954 RAM

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