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Made to stick : why some ideas take hold and others come unstuck

Heath, Chip

Made to stick : why some ideas take hold and others come unstuck - London: Arrow Books, 2008. London: Random House Books, 2007. - 323 p.

ISBN: 9780099505693

Subjects--Topical Terms:
Context effects (Psychology)
Contagion (Social psychology)
Social psychology
Creative ability in business

Dewey Class. No.: 302.13 HEA

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