Advertising and integrated marketing communications (Record no. 10083)
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000 -LEADER | |
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fixed length control field | 00535nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221011s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9781259026058 |
020 ## - ISBN | |
International Standard Book Number | 1259026051 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 659.1 SHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shah, Kruti |
245 #0 - TITLE STATEMENT | |
Title | Advertising and integrated marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | McGraw Hill Education India Pvt. Ltd., |
Date of publication, distribution, etc | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xxviii, 889 p. |
650 ## - Subject | |
Subject | <a href="Advertising">Advertising</a> |
650 ## - Subject | |
Subject | <a href="Marketing communications">Marketing communications</a> |
650 ## - Subject | |
Subject | <a href="Marketing strategy">Marketing strategy</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2016-06-05 | Triveni Book Centre, Bengaluru on 29/04/2016 | 3873 | 5 | 659.1 SHA | 3056 | 2021-09-17 | 2021-09-16 | 2021-09-03 | Management Books |