Marketing management : (Record no. 10476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026416 |
| 020 ## - ISBN | |
| International Standard Book Number | 1259026418 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | global perspective Indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | McGraw Hill Education India Pvt. Ltd., |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xlv, 788 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing environment">Marketing environment</a> |
| 650 ## - Subject | |
| Subject | <a href="Consumer analysis">Consumer analysis</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Nama Kumari |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2015-07-28 | Surya Book Suppliers, Bengaluru on 21/07/2015 | 283 | 2 | 658.802 RAM | 233 | 2022-10-21 | 2022-10-06 | 795.00 | 2021-09-03 | Management Books | ||||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2015-07-28 | Surya Book Suppliers, Bengaluru on 21/07/2015 | 283 | 6 | 658.802 RAM | 234 | 2024-04-19 | 2024-04-05 | 795.00 | 2021-09-03 | Management Books | ||||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2015-07-28 | Surya Book Suppliers, Bengaluru on 21/07/2015 | 283 | 1 | 658.802 RAM | 235 | 2021-09-11 | 2021-09-08 | 795.00 | 2021-09-03 | Management Books | ||||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2015-07-28 | Surya Book Suppliers, Bengaluru on 21/07/2015 | 283 | 4 | 658.802 RAM | 236 | 2022-03-09 | 2022-02-23 | 795.00 | 2021-09-03 | Management Books | ||||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2015-07-28 | Surya Book Suppliers, Bengaluru on 21/07/2015 | 283 | 2 | 658.802 RAM | 237 | 2021-09-20 | 2021-09-20 | 795.00 | 2021-09-03 | Management Books |
