B2B brand management (Record no. 12194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9783540253600 |
| 020 ## - ISBN | |
| International Standard Book Number | 3540253602 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Berlin: |
| Name of publisher, distributor, etc | Springer, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvi, 357 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Brand name products">Brand name products</a> |
| 650 ## - Subject | |
| Subject | <a href="Product branding">Product branding</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Pfoertsch, Waldemar |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Michi, Ines |
| Relator term | Contributor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2016-01-16 | Surya Book Supplier, Bengaluru on 09/01/18 | 1068 | 2 | 658.827 KOT | 20461 | 2022-12-13 | 2022-07-04 | 1495.00 | 2021-09-03 | Management Books |
