Kellogg on marketing (Record no. 12448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788126528417 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library and Knowledge Resource Centre |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Kellogg on marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix, 426 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Tybout, Alice M. |
| Relator term | Editor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Calder, Bobby J. |
| Relator term | Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Withdrawn status | Koha issues (times borrowed) | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-Fiction | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2018-09-11 | Surya Book Supplier, Bengaluru on 22/08/2018 | 497 | 658.8 KOT | 24952 | 2021-09-03 | 595.00 | 2021-09-03 | Management Books | 0 | 0 | |||||
| Non-Fiction | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2018-09-11 | Surya Book Supplier, Bengaluru on 22/08/2018 | 497 | 658.8 KOT | 24953 | 2021-09-03 | 595.00 | 2021-09-03 | Management Books | 0 | 0 | |||||
| Non-Fiction | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2018-09-11 | Surya Book Supplier, Bengaluru on 22/08/2018 | 497 | 658.8 KOT | 24954 | 2021-09-03 | 595.00 | 2021-09-03 | Management Books | 0 | 0 | |||||
| Non-Fiction | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2018-09-11 | Surya Book Supplier, Bengaluru on 22/08/2018 | 497 | 658.8 KOT | 24955 | 2024-03-11 | 595.00 | 2021-09-03 | Management Books | 0 | 0 | 1 | 2024-02-23 | |||
| Non-Fiction | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2016-01-16 | Surya Book Supplier, Bengaluru on 09/01/18 | 1068 | 658.8 KOT | 20468 | 2024-03-21 | 605.00 | 2021-09-03 | Management Books | 0 | 0 | 1 | 2024-03-12 |
