Marketing management (Record no. 12909)
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000 -LEADER | |
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fixed length control field | 00527nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221011s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9788125942597 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 658.802 ARU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arun Kumar |
245 #0 - TITLE STATEMENT | |
Title | Marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Noida: |
Name of publisher, distributor, etc | Vikas Publishing House Pvt. Ltd., |
Date of publication, distribution, etc | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xxi, 942 p. |
650 ## - Subject | |
Subject | <a href="Fundamentals of marketing">Fundamentals of marketing</a> |
650 ## - Subject | |
Subject | <a href="Product decisions">Product decisions</a> |
650 ## - Subject | |
Subject | <a href="Business marketing">Business marketing</a> |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Meenakshi, N. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2016-04-16 | Surya Book Supplier, Bengaluru on 04/03/2016 | 916 | 4 | 658.802 ARU | 3026 | 2024-05-16 | 2024-04-23 | 625.00 | 2021-09-03 | Management Books | |||
0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2016-04-16 | Surya Book Supplier, Bengaluru on 04/03/2016 | 916 | 3 | 658.802 ARU | 3027 | 2021-09-13 | 2021-09-13 | 625.00 | 2021-09-03 | Management Books |