Marketing management : Analysis, planning , implementation and control (Record no. 13775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00366nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210911s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780137228515 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : Analysis, planning , implementation and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall |
| 500 ## - GENERAL NOTE | |
| General note | The book donated by Prof. G Narayanan |
| Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-Fiction | Library and Knowledge Resource Centre | Management Library | 2021-09-11 | 658.8 KOT | D59 | 2021-09-11 | 2021-09-11 | Donated Books |
