Marketing of high-technology products and innovations (Record no. 16222)
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000 -LEADER | |
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fixed length control field | 00595nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221011s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9789332536623 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 658.81 MOH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mohr, Jakki |
245 #0 - TITLE STATEMENT | |
Title | Marketing of high-technology products and innovations |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Noida: |
Name of publisher, distributor, etc | Pearson India Education Services, |
Date of publication, distribution, etc | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | 542 p. |
650 ## - Subject | |
Subject | <a href="Marketing Management">Marketing Management</a> |
650 ## - Subject | |
Subject | <a href="Marketing innovations">Marketing innovations</a> |
650 ## - Subject | |
Subject | <a href="Marketing communications">Marketing communications</a> |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Sengupta, Sanjit |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Slater, Stanley |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Shelving location | Source of acquisition | Inventory number | Cost, replacement price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | 2022-05-21 | 658.81 MOH | 38171 | 2022-06-01 | 2022-06-01 | Management Books | Management | ACM Trading India Pvt. Ltd., Bangalore on 30/04/2022 | ACM/PUNI/2022-23/0005 | 897.00 | |||
0 | 0 | Non-Fiction | Presidency University Library | School of Management | 2022-03-16 | 658.4063 MOH | D710 | 2022-03-16 | 2022-03-16 | Donated Books |