Marketing for dummies (Record no. 16824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230518s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788126538751 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mortimer, Ruth |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for dummies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xx, 400 p. |
| 650 ## - Subject | |
| Subject | <a href="Communication in marketing">Communication in marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing--Management">Marketing--Management</a> |
| 650 ## - Subject | |
| Subject | <a href="Small business marketing">Small business marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hiam, Alexander |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Brooks, Greg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha issues (times borrowed) | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-05-10 | Book Paradise, Bangalore on 05/05/2022 | 94416 | 658.8 MOR | 37149 | 2022-05-14 | 349.00 | 2022-05-14 | Management Books | |||||
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-05-17 | KL Book HouseBangalore | KLBH/12/2023-24 | 658.8 MOR | 47186 | 2024-01-16 | 287.40 | 2023-05-18 | Management Books | 3 | 2024-01-10 |
