Advertising (Record no. 17437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131703823 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 JEF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 416 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising">Advertising</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing communication">Marketing communication</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising media">Advertising media</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Yadin, Daniel |
| Relator term | Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-05-21 | ACM Trading India Pvt. Ltd., Bangalore on 30/04/2022 | ACM/PUNI/2022-23/0005 | 659.1 JEF | 38004 | 2022-06-01 | 799.00 | 2022-06-01 | Management Books |
