Strategic marketing for nonprofit organizations (Record no. 20904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353435035 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andreasen, Alan R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing for nonprofit organizations |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvii, 535 p. |
| 650 ## - Subject | |
| Subject | <a href="Strategic marketing">Strategic marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Strategic planning">Strategic planning</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing strategies">Marketing strategies</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kotler, Philip |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sharma, Dheeraj |
| Relator term | Adapter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2022-07-28 | ACM TadingBangalore | ACM/PUNI20 | 658.802 AND | 40559 | 2022-07-28 | 699.00 | 2022-07-28 | Management Books |
