Impact of diffusion of digital marketing strategies on customer engagement (Record no. 23423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230301090810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220822b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 20183MGT0006 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUL |
| Transcribing agency | PUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sampath, Bharath |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of diffusion of digital marketing strategies on customer engagement |
| Remainder of title | a study on MSME's in Bengaluru |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangalore: |
| Name of publisher, distributor, etc. | Presidency University, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management - SOM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, V Chithambar |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://hdl.handle.net/10603/396921">http://hdl.handle.net/10603/396921</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current Library | Homelibrary | Date acquired | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Presidency University Library | Presidency University Library | 2023-03-01 | 658.8 SAM | T22 | 2023-03-01 | http://hdl.handle.net/10603/396921 | 2023-03-01 | Thesis |
