Advertising and branding basics (Record no. 33492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789391138950 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 SAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAGE Publications India Pvt. Ltd |
| Relator term | Corporate Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and branding basics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Sage publications India Pvt. Ltd, |
| Date of publication, distribution, etc | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 275 p. |
| 440 ## - Series Statement | |
| Series Title | SAGE back to basics |
| 650 ## - Subject | |
| Subject | <a href="Advertising">Advertising</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising--Brand name products">Advertising--Brand name products</a> |
| 650 ## - Subject | |
| Subject | <a href="Brand name products">Brand name products</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-01-02 | MPP House, Bangalore on 16-12-2022 | 1011 | 1 | 659.1 SAG | 43493 | 2023-05-24 | 2023-05-24 | 576.85 | 2023-01-17 | Management Books |
