Principles of marketing : (Record no. 33908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781526423344 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 TUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Sub Title | for a digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Sage Publications Ltd., |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvi, 466 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing innovations">Marketing innovations</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing management">Marketing management</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha out on loan | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2022-12-23 | MPP House, Bangalore on 16-12-2022 | 1011 | 4 | 658.8 TUT | 43913 | 2024-10-10 | 2024-09-26 | 2024-09-26 | 4095.18 | 2023-01-17 | Management Books |
