Marketing management and strategy - Vol. 7 (Record no. 34096)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00834nam a2200277Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230117s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9788132105206 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 658.80092 RAJ |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rajan Varadarajan |
Relator term | Editor |
245 #0 - TITLE STATEMENT | |
Title | Marketing management and strategy - Vol. 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London: |
Name of publisher, distributor, etc | Sage Publications Ltd. , |
Date of publication, distribution, etc | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xxviii, 422 p. |
440 ## - Series Statement | |
Series Title | Legends in Marketing - Shelby D. Hunt |
Volume/sequential designation | Vol. 1-10 |
650 ## - Subject | |
Subject | <a href="Marketing management">Marketing management</a> |
650 ## - Subject | |
Subject | <a href="Marketing strategy">Marketing strategy</a> |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Clark, Terry |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Key, Martin |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Morgan, Neil A. |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Noble, Charles H. |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Peterson, Mark |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Sheth, Jagdish N. |
Relator term | Series Editor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Vorhies, Douglas W. |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | White, J. Chris |
Relator term | Contributor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 0 | Presidency University Library | Presidency University Library | Management | 2022-12-23 | MPP House, Bangalore on 16-12-2022 | Vol. 7 | 1011 | 658.80092 RAJ | 44114 | 2023-01-17 | 3735.00 | 2023-01-17 | Management Books |