Digital marketing excellence planning, optimizing and integrating online marketing (Record no. 39053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230729s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9781003009498 |
| 020 ## - ISBN | |
| International Standard Book Number | 9781032450353 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.872 CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital marketing excellence planning, optimizing and integrating online marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge., |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxvi, 638 p. |
| 650 ## - Subject | |
| Subject | <a href="Business and Management ">Business and Management </a> |
| 650 ## - Subject | |
| Subject | <a href="Digital marketing">Digital marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing ">Marketing </a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Smith, P. R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha issues (times borrowed) | Koha date last borrowed | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Commerce | 2023-05-15 | K L Book House , Bangalore | KLBH/36/2023-24 | 658.872 CHA | 46561 | 2023-05-15 | 853.52 | 2023-05-15 | Commerce Books | ||||||
| 0 | Presidency University Library | Presidency University Library | Management | 2023-07-28 | KL Book House, Bangalore on 17-07-2023 | KLBH/185/2023-24 | 658.872 CHA | 48866 | 2024-03-05 | 2887.89 | 2023-07-29 | Management Books | 1 | 2024-02-21 | ||||
| 0 | Presidency University Library | Presidency University Library | Commerce | 2023-10-18 | KL Book House, Bangalore on 13/10/2023 | KLBH/542/2023-24 | 658.872 CHA | 54807 | 2024-06-29 | 4165.73 | 2023-10-30 | Commerce Books | 2 | 2024-04-05 | 2887.89 |
