Marketing management (Record no. 40875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230830s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789356062665 |
| 020 ## - ISBN | |
| International Standard Book Number | 9789356062665 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii, 596 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing management">Marketing management</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Chernev, Alexander |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Keller, Kevin |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sainesh, G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha out on loan | Koha date last seen | Koha date last borrowed | Cost, replacement price | Koha item type | Koha renewals | Koha collection | Cost, normal purchase price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2023-08-28 | KL Book House, Bangalore on 07/08/2023 | KLBH/276/2023-24 | 6 | 658.8 KOT | 49689 | 2025-10-15 | 2025-09-15 | 2025-09-15 | 931.48 | Management Books | |||||||
| Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | Management | 2023-08-28 | KL Book House, Bangalore on 07/08/2023 | KLBH/276/2023-24 | 2 | 658.8 KOT | 49690 | 2025-03-27 | 2024-12-18 | 931.48 | Management Books | 2 | |||||||
| Library and Knowledge Resource Centre | Management Library | 2025-09-11 | Book Paradise, Bangalore on 29-08-2025 | 10568 | 658.8 KOT | 62740 | 2025-09-17 | 1180.00 | Book | Presidency School of Management | 849.60 | 2025-09-17 |
