Marketing and advertising management (Record no. 42267)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231006s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789383963188 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Kaushiki |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing and advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | DPS Publishing |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | vi, 280 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising">Advertising</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising Management">Advertising Management</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Cost, replacement price | Koha item type | Koha issues (times borrowed) | Koha date last seen | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | Management | 2023-09-19 | KL Book House, Bangalore on 29/08/2023 | KLBH/337/2023-24 | 659.1 SIN | 53262 | 999999.99 | Management Books | ||||||
| 0 | Presidency University Library | Presidency University Library | Management | 2023-09-19 | KL Book House, Bangalore on 29/08/2023 | KLBH/337/2023-24 | 659.1 SIN | 53263 | 999999.99 | Management Books | 1 | 2024-02-02 | 2024-01-19 |
