Brand equity : (Record no. 43850)
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000 -LEADER | |
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fixed length control field | 00430nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231030s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9788120351769 |
082 ## - DDC NUMBER | |
Classification number | 658.827 TRO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Trott, Sangeeta |
245 #0 - TITLE STATEMENT | |
Title | Brand equity : |
Sub Title | an Indian perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | PHI India |
Date of publication, distribution, etc | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xix, 219 p. |
650 ## - Subject | |
Subject | <a href="Branding ">Branding </a> |
650 ## - Subject | |
Subject | <a href="Marketing">Marketing</a> |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Sople, Vinod V. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Management Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
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0 | Presidency University Library | Presidency University Library | Management | 2023-10-26 | KL Book House, Bangalore on 13/10/2023 | 246.30 | KLBH/542/2023-24 | 658.827 TRO | 55038 | 2023-10-30 | 295.00 | 2023-10-30 | Management Books |