Advertising management : (Record no. 44129)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231030s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 0198074123 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780198074120 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 JET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jethwaney, Jaishri |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management : |
| Sub Title | includes sales promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxi, 651 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising">Advertising</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising Management">Advertising Management</a> |
| 650 ## - Subject | |
| Subject | <a href="India">India</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Jain, Shruti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | Management | 2023-10-28 | KL Book House, Bangalore on 13/10/2023 | 1080.98 | KLBH/542/2023-24 | 659.1 JET | 55339 | 2023-10-30 | 945.00 | 2023-10-30 | Management Books |
