Principles of direct and database marketing (Record no. 46972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240108s9999 xx 00 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131764411 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.84 TAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Allan |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of direct and database marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dorling Kindersley : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvi, 517 p. |
| 650 ## - Subject | |
| Subject | <a href="Database marketing">Database marketing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | Management | 2023-11-26 | KL Book House, Bangalore on 25/11/2023 | 773.00 | KLBH/627/2023-24 | 658.84 TAP | 58325 | 2024-01-16 | 975.00 | 2024-01-16 | Management Books |
