Internet Marketing Strategies and its impact on customer buying behavior towards selected online web portals (Record no. 52492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241111143430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241001b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 20213MGT0002 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 GAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gagana V |
| 245 ## - TITLE STATEMENT | |
| Title | Internet Marketing Strategies and its impact on customer buying behavior towards selected online web portals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bengaluru : |
| Name of publisher, distributor, etc. | Presidency University, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 317 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing Tools |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Trends |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Trust |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ranganathan, Senthil Kumar |
| Relator term | CON |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shodhganga.inflibnet.ac.in/handle/10603/593173">https://shodhganga.inflibnet.ac.in/handle/10603/593173</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current Library | Homelibrary | Date acquired | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hardcopy - Reference only | Reference | Presidency University Library | Presidency University Library | 2024-10-01 | 658 GAG | T192 | 2024-10-01 | https://shodhganga.inflibnet.ac.in/handle/10603/593173 | 2024-10-01 | Thesis |
