Marketing 6.0 : (Record no. 54877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250911100312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250911s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781119835219 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Sub Title | the future is immersive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey: |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | vii, 247 .p |
| 650 ## - Subject | |
| Subject | <a href="Human-centric marketing">Human-centric marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kartajaya, Hermawan |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Setiawan, Iwan |
| Relator term | Contributor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Presidency School of Management | Library and Knowledge Resource Centre | Library and Knowledge Resource Centre | 2025-09-02 | KL Book House, Bangalore on 08-07-2025 | 2016.87 | KLBH/IN/478/2025-26 | 658.8 KOT | 62573 | 2025-09-11 | 2016.87 | 2025-09-11 | Book |
