Global marketing : (Record no. 6177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131728147 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.84 HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing : |
| Sub Title | a decision-oriented approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxix, 753 p. |
| 650 ## - Subject | |
| Subject | <a href="International marketing">International marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing strategies">Marketing strategies</a> |
| 650 ## - Subject | |
| Subject | <a href="International markets">International markets</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Banerjee, Madhumita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-08-28 | ACM Trading, Bengaluru on 23/08/2017 | ACM/PUNI/2017-18/00058 | 658.84 HOL | 11881 | 2021-09-03 | 829.00 | 2021-09-03 | Management Books |
