MKTG : (Record no. 8165)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131520345 |
| 020 ## - ISBN | |
| International Standard Book Number | 813152034X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 #0 - TITLE STATEMENT | |
| Title | MKTG : |
| Sub Title | a south-asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover: |
| Name of publisher, distributor, etc | Cengage Learning India Pvt. Ltd, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvii, 668 p. |
| 650 ## - Subject | |
| Subject | <a href="Principles of marketing">Principles of marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hair, Joseph F. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sharma, Dheeraj |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-01 | ACM Trading, Bengaluru on 20/11/2017 | ACM/PUNI/2017-18/00133 | 3 | 658.8 LAM | 16865 | 2021-09-16 | 2021-09-16 | 899.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-01 | ACM Trading, Bengaluru on 20/11/2017 | ACM/PUNI/2017-18/00133 | 2 | 658.8 LAM | 16866 | 2021-09-16 | 2021-09-16 | 899.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-01 | ACM Trading, Bengaluru on 20/11/2017 | ACM/PUNI/2017-18/00133 | 2 | 658.8 LAM | 16867 | 2021-09-16 | 2021-09-15 | 899.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-01 | ACM Trading, Bengaluru on 20/11/2017 | ACM/PUNI/2017-18/00133 | 3 | 658.8 LAM | 16868 | 2023-02-08 | 2023-01-27 | 899.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-04 | Surya Book Supplier, Bengaluru on 31/03/2017 | 1416 | 2 | 658.802 LAM | 7569 | 2022-04-06 | 2022-03-25 | 895.00 | 2021-09-03 | Management Books |
