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Branded mind : (Record no. 9737)

MARC details
000 -LEADER
fixed length control field	00515nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221011s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9780749461256
040 ## - CATALOGING SOURCE
Original cataloging agency	Presidency University Library
082 ## - DDC NUMBER
Classification number	658.3842 PLE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Plessis, Erik Du
245 #0 - TITLE STATEMENT
Title	Branded mind :
Sub Title	what neuroscience really tells us about the puzzle of the brain and the brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London:
Name of publisher, distributor, etc	Kogan Page Limited,
Date of publication, distribution, etc	2011.
300 ## - PHYSICAL DESCRIPTION
Pages	xvii, 251 p.
650 ## - Subject
Subject	<a href="Brain studies">Brain studies</a>
650 ## - Subject
Subject	<a href="Neuroscience">Neuroscience</a>
650 ## - Subject
Subject	<a href="Personality">Personality</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Inventory number	Koha issues (times borrowed)	Koha full call number	Barcode (Accession No.)	Koha date last seen	Koha date last borrowed	Cost, replacement price	Price effective from	Koha item type
0 \| 0				Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-08-02	Surya Book Supplier, Bengaluru on 31/01/2017	1011	4	658.3842 PLE	4876	2021-09-16	2021-09-15	895.00	2021-09-03	Management Books