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Media metrics : an introduction to quantitative research in mass communication

By: Dayal, ManojMaterial type: Text

TextPublication details: New Delhi: Sage, 2017Description: xxiii, 424 pISBN: 9789386062161Subject(s): Statistical methods | Mass media | Media metricsDDC classification: 302.230727 DAY

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Media Studies Books	Presidency University Library	Non-Fiction	Media Studies and Journalism	302.230727 DAY (Browse shelf(Opens below))		Available		37599

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Previous	070.43 DAH Beat reporting and editing : journalism in the digital age	302.23 NAR Dynamics of mass communication : theory and practice	302.23 PAX Mass communications and media studies : an introduction	302.230727 DAY Media metrics : an introduction to quantitative research in mass communication	384.54023 AMI Radio career book : from programming to performance	658.45 JET Corporate communication : principles and practice

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