Integrated marketing communication : pentacom

By: Malaval, PhilippeContributor(s): Abbo, Marie-Helene | Muneesh Kumar | Decaudin, Jean-Marc | Tripathi, Abhishek [Contributor] | Benaroya, Christophe [Contributor] | Digout, Jacques [Contributor]Material type: TextTextPublication details: Noida: Pearson India Education Services, 2015Edition: 4th edDescription: xxii, 480 pISBN: 9789332536845Subject(s): Communication in marketing | Communication techniques | AdvertisingDDC classification: 658.852 MAL
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Item type Current library Collection Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Non-Fiction Management 658.852 MAL (Browse shelf(Opens below)) Available 38281

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